A NEW SLANT ON THE VIEWING PARTY
WBD produced A Private Viewing Party with Giants Legend Dave Draveky.
The event was designed as a b2b and b2c VIP experience, driving awareness for the San Francisco Wine Collection and bringing a new experience to the Giants Fan.
Hosted at AtWater Tavern, overlooking AT&T Park.
Award winning Chef Ed Vigil, prepared a special food pairing for each of the featured wines (Cline Pinot Gris and Mumm Napa Valley).
WBD identified, secured and managed venue partner.
WBD is responsible for expanding new and innovative tasting events at sports and multipurpose arenas. WBD tasting events have featured MLB team branded wines or a collection of wines, from our network, carefully selected for the event at hand, highlights include:
Suite to Suite tasting at Fenway Park.
VIP Wine Tasting with Legend player for MasterCard card holders at MetLife Stadium.
VIP tasting for Gotham Club members at AT&T park, featuring the Giants Club Series Wine Collection.
Pre-game wine tastings with the Yankees Club Series Wine Collection held at the Legends Club during the season.
Wines from Around the World, premium tasting for Sapphire Rewards Members hosted by the Jets at MetLife stadium.
A NEW WINE & FOOD EVENT FOR MLB
WBD developed the first MLB Wine and Food Pairing, which also served as a successful new showcase for other licensees.
The event was held at the MLB Fan Cave in New York City, and headlined by celebrity chef David Gaus from the Food Network.
Food and wine pairings included select team wines, along with small boutique Napa Valley wineries.
The event was produced for VIP’s and Corporate Sponsors.
WBD was responsible for securing wineries, event content and execution in tandem with MLB.
WBD was engaged to produce the first NFL sanctioned, Super Bowl commemorative wine on behalf of Super Bowl 50.
Over 25 prestigious wineries and winemakers were explored prior to selecting Winemaker Ted Edwards and Freemark Abbey as the producer.
Only 2,200 cases were produced from the prestigious Napa Valley, Spring Mountain District.
WBD developed and launched FiftiethReserve.com/SuperBowl as a site to promote Super Bowl week wine tasting activities, and a place where fans could purchase the wine.
The wine was featured in over 15 events and gifted by the NFL to team owners, sponsors and VIP’s.
A NEW TRADITION IN BASEBALL
WBD drives product development, wine experiences and tastings for the baseball fan at the League and team level. WBD serves as THE wine resource for Major League Baseball.
This is the first time an exclusive wine partnership was signed by the League. To date, 23 team branded wines have been released, with distribution in 34 states.
THE NEW YORK JETS PROGRAM
WBD developed the New York Jets first wine category strategy, with an Ultra-Premium wine for fans to commemorate the opening of MetLife Stadium.
First NFL Team Licensed wine, Jets Uncorked.
Identified 6 viable wine producers, each with a unique story.
Created the name, packaging and branding that would speak to the fan.
Provided the distribution and sales strategy.
Opened a new wine bar at MetLife Stadium.
Secured a portfolio of wine’s as an official partner of the Jets and the wine bar.
Designed a season long wine experience for the fan inside and outside the stadium.
IMPORTS AND RELAUNCH
WBD was hired by Geno Auriemma, the iconic Head coach for Uconn’s Women's Basketball team and USA Women’s Olympic Basketball, to relaunch his wine brand.
WBD researched the import market to identify viable options for a new product line-up.
Presented and tasted through each producer in order to achieve our objectives.
Negotiated and secured importer, winemaker and distributor for 4 new wines.
Developed new label and packaging.
Developed, managed and executed new product launch and sales activation strategy.
STAR ATHLETE BOTTLE SIGNINGS
WBD creates fan experiences in the market with Legend Players and Celebrities to bring a one-of-a-kind experience to fans.
WBD identifies and secures the appropriate talent for the event and tasting.
We manage the promotion, execution and logistics with all key stakeholders.
WBD produces bottle signings and appearances that meet the specific business objectives for each trade or corporate account.
NATIONAL TEAM BRANDED RETAIL TASTINGS
Over 50 million baseball fans consider themselves wine drinkers.
Leveraging our distribution and trade relationships, WBD has executed over 110 fan themed wine tastings in over 33 markets across the country.
WBD has successfully launched 34 individual brands.
For each release, WBD identified the potential winemaker, winery or grape grower for the specific client.
WBD now works with over 30 states with an established distribution network.
Our retail network consists of the largest chains, mass merchandisers, volume independents and local restaurant groups.
We are hands on with the brand positioning and oversee display and activation.
Guide production and compliance.
WBD works with major retail chains and independent Wine & Spirit stores across 30 states.
We provide our accounts with a turnkey solution, and drive the communication and activation plan between the retailer, distributor and supplier.
WBD develops creative and oversees all necessary approvals at the league, team, and retail level, ensuring all details are covered.
WBD serves as the bridge between distributor, retailer and the brand to ensure distribution and pull through.
WBD is engagement and experiential focused.
Social and digital media play an import role in each of our releases.
Across all 22 individual team markets, we speak to the fan at the local level through MLB team assets.
We are behind writing, producing and managing approvals for all digital assets as part of an umbrella wine platform for Major League Baseball.
LAUNCHING AN INTEGRATED WINE RELEASE
WBD was approached by the Colts to develop a limited release wine to commemorate the 10th Anniversary of the 2006 Championship team.
WBD developed the distribution and sales strategy across three primary sales channels for MLB Wines; on/off premise and direct to consumer. We work with our network of distributors and retailers to create sales and marketing tools to reach fans and customers. Over 28K cases sold each season.
Building an integrated experience:
• League and team branded POS
• Customized creative developed for the trade
• Year-round regional tastings and experiences produced
• Branded merchandise for displays
• Listings on MLB.com
• Traditional and digital marketing support
SAN DIEGO ALL-STAR WINE PROGRAM
Wine & Food Pairings were a new feature at San Diego All Star.
Over 13 events were produced over All Star Weekend for fans to sample the 4th annual Mid Summer Classic wine.
A new wine style is released each year, offering fans a true Collection.
NEW LABELS MAKE A SPLASH
WBD produces Release events for our new brands to drive awareness, and engage press and the trade.
Events are focused on unveiling the new label and hosting the first tasting of the wine, like our limited, small production of Monterey Pinot Noir to commemorate the 2015 MLB All Star game alongside a new Cincinnati Reds Cabernet.
The event featured legend player George Foster, who was on hand to autograph bottles and meet and greet guests.
Distributor Heidelberg invited priority chain, independent, and on premise accounts.
CUSTOMIZED INDIVIDUALLY CRAFTED WINES
WBD includes hand painted etched bottles as part of the MLB Wine Collection.
Additionally, WBD has managed customized small productions for corporate gifting, players and celebrities.
Our role is to manage design/packaging, production and compliance where required.
Gifting or accessing brands for retail require state-to-state compliance management.